Easibake awards baked goods contract to ACS&T

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It’s a great start to 2015! We’re very proud to be awarded a five-year contract with Easibake Foods for distributing frozen bakery products to locations throughout the UK.

We’ll manage outbound deliveries from EASIBAKE Foods’ Welsh plant in Pontypool to key customers, delivering around 30 loads a week of speciality breads and baked goods.

Easibake Foods is a subsidiary of Evron Foods Group and a leading speciality bread producer in Gwent, Wales. 

Their operations director Dermot Dornan explained why we were selected - we offered a strong understanding of their requirements and robust quality systems, and we were able to fulfil 100 per cent of Easibake’s demand from a standing start, and in a very short space of time. .

He said: “Our brief to ACS&T was simple, to provide an exceptionally efficient and complete operational solution for all Easibake’s customers serviced out of Pontypool.

“What impressed us was ACS&T’s account management methodology, which set out a clearly structured, performance led project strategy to take the opportunity from the start up phase to steady state.

“They also showed a clear understanding of how they would deliver our exacting order requirements, and they stepped in to help up us with a very quick start up.  We look forward to a successful long term relationship.”

Equally, our long-standing BRC certification for storage and distribution meant that we aligned to Easibake’s own BRC standards and plans for growth and innovation.

Our methodology is set out in a Project Charter, which shows how we will implement a fully bespoke, managed and optimised transport solution for daily movements from Easibake, Pontypool to our BRC certified Food Service Centre in Wolverhampton. 

This involves setting up a ‘control tower’ operation with our own small core fleet of vehicles based on site at Pontypool, linking in with strategic sub-contracted partners for onward transport to foodservice and retail delivery points nationwide.

Our business development director Mike Rice added: “We’re proud to be supporting Easibake. By applying our process-based methodology, we’re confident we’ll be able to add real value to their logistics operation and we look forward to a great partnership.”


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